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Unicorn Frappucino: Was it Worth the Hype?

By Daniellee Benfica

Photo by Ella Rook

Millennials and Generation Z love unicorns and holographic accessories, so in mid-April, when Starbucks posted the limited edition Unicorn Frappucino on its Instagram account,  it went viral. Once people got their hands on the aesthetically pleasing drink, however, the reviews on Instagram, Twitter, and Snapchat were mixed. Starbucks claimed on its post that the Unicorn Frappucino is “color-changing, flavor-changing, potentially life-changing.” I interviewed students at d.tech who’ve tried the drink, to see if that was true for them. juniors, CJ Fobbs, Maxine Zigmond-Ramm, and Ella Rook, and freshmen,  Phoebe Rak, and Lily Blum.

How did you find out about the Unicorn Frappucino?


Rak: “I saw it all over Snapchat and Instagram”

Zigmond-Ramm: “I saw it all over social media and decided to go get one”

Rok: “Found out because of social media and Buzzfeed”

Blum: “Instagram”

What made you want to buy this drink?

Fobbs:I wanted to see what it tasted like, and it tasted like s**t”

Rak:It was really cool and pretty looking and I wanted to try it because I wanted to try this crazy drink”

Zigmond-Ramm: “It looked really good”

Rook: “I wanted it because it was limited addition and seemed so extra. I knew that I was being drawn in by marketing tactics, but I couldn’t stop myself from wanting it.”

Blum: “I tried it because it was limited edition,never coming back, didn’t think it was real, ”

What was your first impression when viewing the actual drink?


Rak:  I thought it was so PRETTY and I liked the name”

Rook:I thought that it looked pretty cool, but also a little gross”

Blum: “In real life, sad blue syrup wasn’t on mine but on Instagram, it was pretty cute”

How would you describe the flavor of this drink?

Fobbs:Tasted like a bunch of stuff mixed together.”

Rak: I liked it to have once, and try but I wouldn’t have it again.”

Zigmond-Ramm: “It tasted like children’s medicine, and the more you drink it the more sour it gets and eventually you can’t even eat it.”

Rook:It tasted really bad, like artificial berries and sourness. I bought a tall and threw out half of the drink”

Blum: “Sad attempt to combine mango and caramel, disappointing.”

Was it worth the hype?

Fobbs: No”

Rak: “Sure”

Zigmond-Ramm:It was not worth the hype. I was painful to drink”

Rook:  “It was a fun trend to partake in, and it was a pretty looking drink, but taste-wise it was not worth the hype.”

Blum:  No”

Photo by Ella Rook

A Barista’s Perspective

As you can see, the results were nearly unanimous among students. However, what about the  the perspective of people who create the drinks? I visited my local Starbucks, where they had sold the Unicorn Frappucino, and asked if I could interview one of the baristas about the drink. Barista Diego Jimenez, who has been working there since January of this year, was willing to talk.

As a Starbucks employee when did you find out about the Unicorn Frappucino?

Jimenez: “Found out before the Instagram post, we get into our meeting group, and our manager lets us know a month before it’s ever been said.”

What was your first impression when you were shown this drink?

Jimenez: “I was like aw, man, really? All the colors and trying to accomplish that… I knew it was going to be complicated and it took longer than expected.”

Have you tried the drink? If so, how would you describe the flavor of this drink?

Jimenez: “Like sherbet, yogurt, like peach and mango yogurt, and the blue sauce – the sauce was really sour. I didn’t really like it that much, it wouldn’t be my go-to drink.”

What was it like creating the drink?

Jimenez: “I only created it once, and it did not go well…”

Did you like the taste of the frappucino?

Jimenez: “It’s okay, not my favorite, I wouldn’t come to Starbucks to just get that drink, ya know.”

Was it worth the hype?

Jimenez: “I don’t think it was, personally. Me I like to be kinda healthy, and the smallest size had over 1000 calories, so it wasn’t my thing.”


Starbucks instagram: https://www.instagram.com/starbucks/


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