By: Marius Tali
Advertisements have always been ingrained in television. And the pinnacle of current advertising can be seen during the Super Bowl, one of the most viewed sports games of the year. Advertisements during the Super Bowl have a high watch rate, high placement cost, and at this point, a cult following. Whereas stereotypical television advertisements are glossed over and considered a nuisance that blocks you from binging on your favorite shows, Super Bowl ads are celebrated, recycled, shared, and discussed. However, what is the d.tech opinion on Super Bowl Ads? Do students anticipate the ads, or are they the nuisance they always have been?
Junior Cyrus Kanga enjoys the ridiculousness of Super Bowl ads, but claims they have no place in such a serious competition. He says he believes they subtract from the Super Bowl-watching experience. “Yes they’re funny,” he says, “but you watch the Super Bowl for football not for ads.” According to Kanga the networks should be trying to limit the amount of Super Bowl ads instead of promoting them. Kanga says he feels like, “Companies just use it to poke memes at other companies.” For example, he notes the M&M commercial featuring star comedy actor Danny Devito. The commercial includes Devito “chillin’” in a pool of chocolate. “These kind of ads are funny to watch,” Kanga says, “but [they] don’t belong in the Super Bowl.”
Freshman Igor Morozov has a slightly different take on the Super Bowl ad situation. He believes it’s a necessity for both the Super Bowl players and the advertising companies. “For a lot of companies it seems like their only opportunity to get a good ad out,” Morozov suggests. Hence, these companies put a massive amount of effort into their ads. Additionally, Morozov says that the best kind of ads are the ridiculous ones that distract you while you wait for the game.
Senior Bradley Kishiyama, who has been watching the Super Bowl for years, has a complicated relationship with ads. Kishiyama claims that the ad culture is “overhyped” and that “There are a couple good ones but they might lose that rep soon.” For Kishiyama, this year’s good ones were the Tide Pod ads. “It was such a random company to have so many ads,” he says These funny ads provide a nice contrast to the game. He says he watched them with his friends because his team wasn’t in the Super Bowl, yet he claims, “If the Broncos are playing, I hate all ads.”
The common agreement seems to be that ads are never a good thing, however if they are forced upon you in a time were we watch tv most, It might as well be the higher quality that comes with Super Bowl advertisements. Although as of now it seems ads will never reach the point where we anticipate them, this ad culture is a step in the right direction for both businesses and viewers.